We identify, negotiate, develop and activate highly visible partnerships with drivers, teams, tracks and other properties on behalf of clients, with measured results and a record of success.

FWC Sports has the ability to think differently and to fully develop partnerships to engage your target audience, and to activate key elements and channels of both new and existing partnerships.

All of the following are examples of brand activation, which we define as maximizing sponsorship investments by leveraging all benefits, and incorporating experiential elements. Activation may include development of ancillary programs like retail promotions, call to action campaign and digital/social tie-ins.


Developing brand affinity and advocacy through program activations that allow consumers to experience the brand first hand and open up two-way communication.

Retail/POS Marketing

Building brand awareness and loyalty while strengthening the relationship between retailers, vendors and consumers.

Special Events

Turn key events including concepts, budget and planning.


Provide unique and memorable experiences for high value targets.

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