Who We Are

A partnership marketing agency

FWC is a partnership marketing agency specializing in sports sponsorship and corporate brand partnerships with properties and personalities.

We create integrated brand platforms based on identification of sports and entertainment properties that fit brand objectives.

We manage events, hospitality, and marketing activation across the nation.

We track brand return on investment based on pre-determined metrics.


Our Team

FWC personnel are experts in their field, and are talented purveyors of their craft. They have extensive experience in the racing space, and have executed against some of the most well known innovative programs in NASCAR. FWC continually strives to earn our reputation as a client-first agency.

Tim Winski

Partner / Agency Principal

Tim has a 20-year career in advertising and marketing, including success in sports sponsorship and activation since the mid-2000’s. Staying true to his midwestern roots, Tim founded FWC Sports near hometown of Chesterton, IN before moving the company fifty miles east to Chicago. Tim has specialized in brand building for clients both large and small, in the regional Chicagoland area as well as national brands. Well-known clients have included Proctor & Gamble, Hall-of-frame rocker Sammy Hagar’s brands Cabo Wabo Tequila and Sammy’s Beach Bar Rum, out door retailer Gander Mountain, and fast growing oral health care provider Aspen Dental, among others.

Tim has experience in sponsorships and events with NFL, MLB, NHL, PGA and has a particular expertise in motorsports including NASCAR and IndyCar. Tim has served as business development director for Hall-of-Frame inductee and former NASCAR champion Rusty Wallace, and presently maintains strong partner relationships with championship team Stewart-Haas Racing and many others in all forms of motorsports.

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