When you like what you do, it shows. When millions of fans like what you do, it shows for the brands that we work for.

A partnership
marketing agency

FWC seamlessly provides a single cohesive sponsorship, activation, and hospitality management resource serving brands involved in NASCAR and other forms of auto racing sports, as well as, other sports and entertainment platforms. FWC uses creative thinking applied to brand strategy, and expert immersion in the fields we service to levitate a brand’s objectives.


We identify, negotiate, develop and activate highly visible partnerships with drivers, teams, tracks and other properties on behalf of clients, with measured results and a record of success.


We support the brand experience by delivering return on objective and creating an integrated marketing platform designed to impact multiple verticals.


Our premium hospitality and events group is known for innovation and excellence, delivering best in class service and unique concerts to leave a lasting impression and create buzz both internally and externally for client brands. This includes ownership of the mobile corporate hospitality unit, “The Groove.”

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